Majors in business administration are built upon a strong liberal arts basis and are recommended for students who are interested in careers in a wide variety of occupations or who plan to attend graduate school in business. You'll benefit from highly credentialed faculty who will mentor you and prepare you to live out your faith in the business world. As a department, we recommend experience in the field through credited internships.
BUS 325 -
Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies
which include various marketing communication functions: sales promotion,
personal selling, branding, event promotion, public relations, advertising,
and interactive marketing. Students will learn to utilize this information
in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 401 -
This course explores the cultural, social, personal and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes. Prerequisite: BUS200.
BUS 406 -
(4 credits) In this course, students learn to identify research needs,
select research techniques, design research projects, develop research
instruments and understand descriptive statistical methods. The goal is to
equip them for reading, interpreting and conducting business research. Prerequisites: MAT116QR or MAT117QR, BUS200 and BUS205.
Choose a minimum of 7 credits:
ART 220 -
Graphic Design I
ART 320 -
Graphic Design II
(4 credits) Graphic Design II is a course for students to gain the understanding of what
good design is and how to clearly communicate with it. Students will produce
finished examples of graphic design with a specific use in mind such as
advertising, public information, business communication, etc. Prerequisite:
BUS 328 -
(4 credits) This course is a study of the skills needed to develop and
manage long-term relationships with customers and suppliers. Emphasis is
placed on relationship selling, presentation, prospecting, handling
objectives and closing techniques with consideration given to differences in
the global marketplace. Prerequisite: Sophomore standing.
BUS 330 -
Customer Relationship Management
This course examines customer relationship management (CRM) and its
application in marketing, sales, and service. Effective CRM strategies help
companies align business process with customer centric strategies using
people, technology, and knowledge. Companies strive to use CRM to optimize
the identification, acquisition, growth and retention of desired customers
to gain competitive advantage and maximize profit. Anyone interested in
working with customers and CRM technology and would like to be responsible
for the development of any major aspect of CRM will find this course
Prerequisite: Sophomore standing. (4 credits)
COM 202 -
This course introduces students to some of the basic equipment, aesthetic
techniques and procedures used in creating short videos. Students will
practice these skills through a series of projects, assessing how the
techniques could be applied to their unique areas of study. (2 credits)
COM 263 -
Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 315 -
Writing and Design for the Web
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.
COM 332 -
(3 credits, alternate years, consult department) The primary objectives
of this course are knowledge integration and skills application. By
conceiving, researching, creating, executing, and evaluating a
comprehensive advertising communication plan that incorporates research,
creative, media, and promotions, students will understand how various
components work together to provide a client with a cohesive campaign
that communicates their message. Students will give a formal oral
presentation to their client that includes a usable campaign and all the
creative materials needed to execute the campaign.
Business Administration core requirements
ACC 215 -
Principles of Financial Accounting
(4 credits) This course covers the basic introduction to financial management and financial accounting, including an understanding of the concepts, principles and practices in these areas.
ACC 216 -
Principles of Managerial Accounting
(3 credits) This course covers the basic concepts, principles and practice in managerial accounting, including the use of accounting in management decision- making. Prerequisite: ACC215.
BUS 200 -
Principles of Marketing
This course introduces students to marketing terminology; defines the elements necessary in moving a product, service or idea from concept to market sales; and enables students to understand and replicate the marketing process at an entry level.
BUS 201 -
Principles of Management
(2 credits) This course introduces the student to the basic principles of
management. It includes the understanding of manager's actions in the
work place, on the organization and employees. It includes the study of
basic management tools and techniques.
BUS 221 -
Introduction to Legal Environment
(2 credits) The goal of this course is to provide the student with an
introduction to the American legal system from a Christian perspective.
Emphasis is placed on those topics which are particularly relevant to
business and business transactions.
BUS 300 -
Principles of Finance *
(2 credits) This course covers the basic principles, theory and techniques of financial decision-making in the structure of a corporation. Prerequisites: ACC215 and 216 and MAT117.
BUS 403SR -
Strategic and Ethical Management
(4 credits) This capstone management major course is designed to assist students in
analyzing and synthesizing the material covered in other courses throughout
their studies along with integrating their faith with that of their business
education. It focuses on an integrated approach to management
decision-making using all of the functional areas of business with an
emphasis on strategic thinking. Prerequisites: Completion of business core
and senior class standing.
Choose one course:
AGR 310WI -
(2 credits) (Writing intensive) Agribusiness Writing is an interdisciplinary writing course focused on the
study and practice of written communication essential to success in the
professional world. The course explores techniques and strategies specific
to agribusiness writing through lectures, exercises, collaborative projects,
and individual writing assignments.
Prerequisites: Sophomore standing and two ACC, AGR, BUS, or ECO courses.
BUS 315WI -
(2 credits)(Writing intensive) Business Writing is an interdisciplinary
course designed to provide instruction on writing skills relevant to the
workplace. The course focuses on the practice and study of methods of
written communication that are utilized in the professional world. This
course explores techniques and strategies specific to business writing
through in-class lectures and exercises, a group project, and individual
Prerequisites: Sophomore standing and two business classes.
Choose one course:
BUS 205 -
(2 credits) This course is an introduction to the field of project management. The main
objective is to gain a basic overview of how project management is an art, a
science, and a practice. Students will gain technical skills but even more
importantly soft skills. Projects are about people, working with people,
using skills like communication, working effectively in teams, interpersonal
skills, time management, critical thinking, and organizational skills that
are all highly valued by employers. The course will emphasize experiential
learning and collaborative learning. Prerequisites: BUS200 or BUS201.
BUS 210 -
New Venture Innovation
(2 credits) This course is a foundational course designed to inspire and engage students
in dimensions that drive new ideas as well as the methods and tools to
develop innovation and problem solving. Students will address practical
problems associated with starting a business, including a feasibility
analysis. The focus is to empower learning through entrepreneurial thinking
and immerse students in experiences that will develop skills for new
ventures. This course will be of value to students of all majors and
requires no specialized knowledge.
CSC 120 -
Business Data Analysis using Spreadsheets
This course teaches students to use spreadsheets to organize, calculate, analyze, and report on business data. Topics include using built-in statistical, logical, lookup, and financial functions, writing custom formulas and conditional formulas, using built-in data analysis tools, presenting information with charts and graphs, creating PivotTables and PivotCharts, exporting and importing data to and from other applications, sharing data on the World Wide Web, and using macros to automate tasks. The course will culminate by developing key performance indicators (KPIs) and dashboards. (2 credits)
ECO 213 -
Principles of Microeconomics
Microeconomics deals with price determination and how the price system functions. Supply and demand, output, competition, monopoly, resource pricing, international trade and finance will be studied. (4 credits)
ECO 214 -
Principles of Macroeconomics
Macroeconomics concerns itself with economic aggregates such as inflation, unemployment, recessions, national debt, and international trades. Macroeconomic models will be introduced. These models will be used to understand the application of monetary and fiscal policy. Prerequisite: ECO213. (4 credits)
MAT 117QR -
Applied Statistics for Management
(3 credits)(NWCore option under Quantitative Reasoning) The course is
designed to study statistical methodology commonly used in
business including descriptive statistics (the nature of data and how to
summarize it), basic probability concepts, and inferential statistics
(making claims or decisions from one or more sets of data using
confidence intervals and multiple types of hypothesis testing).
Note: Students may receive credit for only one course among MAT
116QR, MAT 117QR and MAT 208.
Prerequisites: C- or better in MAT090, an ACT math score of 20 or above
(SAT 510 or above), a passing score on the basic algebra placement exam,
or permission of instructor.
Total credits required: 50-54