Sport Management–Media and Marketing

Sport management prepares students for a wide variety of careers in sport-related positions. The program is interdisciplinary and has required course work from the disciplines of kinesiology, accounting, business, economics, mathematics and computer science. The courses will provide foundational and applied areas of study, in addition to practical experiences and internships.

The selection of courses for the media/marketing option is intended to create opportunities for sport management students to emphasize areas of sports information, writing, visual media production, and sports marketing.

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Major requirements

KIN 182 - Introduction to Sport Management
This course introduces students to the sport and fitness industry, the wide range of career opportunities involving sport, and the social and economic impact of sports on our culture. The course content includes theoretical and applied foundations of sport management. Topics include history of the profession, the need for management and organizational skills, current trends, and future issues.  (2 credits)
KIN 229 - Leadership in Sport Management
This course introduces students to the management and leadership opportunities and skills required in the sport and fitness industry. The applied skills of organizational planning, human resource management, problem solving, communication and motivation in a sport leadership context are the primary focus in this course. (3 credits; alternate years, consult department)
KIN 241 - Directed Field Experience in Kinesiology I
Provides exposure to a variety of careers related to fitness, therapy, or sport management. Prerequisite: KIN180 or 182. (1 credit)
KIN 320WI - Legal and Ethical Issues in Sport
(3 credits; alternate years, consult department) (Writing intensive) This course presents legal and ethical issues in sport through a topical approach. The course will provide an overview of the American legal system and provide future sport managers with relevant examples of sport law. Prerequisite: KIN 182.
KIN 341 - Directed Field Experience in Kinesiology II
Provides practical work experience in fitness, therapy, or sport management settings. Prerequisite: KIN241. (1 credit)
KIN 360CC - Sport in Societies
(4 credits)(NWCore option under Cross-Cultural Engagement) A cross-cultural comparison of the relationship between sport and society. The primary emphasis will be the comparison of sport in the United States with sport in selected cultures, while attempting to develop a Christian worldview of sport. Prerequisite: sophomore class standing.
KIN 415 - Topics in Sport Management
This course is intended as a capstone integrative experience for the sport management majors and minor students. Topics discussed will provide a comprehensive analysis of the sport management field. (2 credits; alternate years, consult department)
KIN 417 - Internship
(4 credits may apply toward the major)
Choose one course:
BUS 403SR - Strategic and Ethical Management
(4 credits) This capstone management major course is designed to assist students in analyzing and synthesizing the material covered in other courses throughout their studies along with integrating their faith with that of their business education. It focuses on an integrated approach to management decision-making using all of the functional areas of business with an emphasis on strategic thinking. Prerequisites: Completion of business core and senior class standing.
KIN 450SR - Moving Forward: Seminar in Kinesiology
A capstone course to the entirety of your Northwestern education and the Northwestern Kinesiology programs. In this course you will integrate the various components of your college experience by evaluating your success in meeting the Northwestern Core goals and synthesizing your curricular, co-curricular, and extra-curricular learning experiences. You will connect the whole of your undergraduate education to life after college by identifying your personal commitments and articulating your sense of vocation. This reflection and projection will be accomplished by reflecting on assigned readings, class discussion, formal and informal writing assignments, and oral presentations. Prerequisites: Senior standing, a student in a kinesiology department major, or permission of instructor. (2 credits)

Cognate requirements:

ACC 215 - Principles of Financial Accounting
(4 credits) This course covers the basic introduction to financial management and financial accounting, including an understanding of the concepts, principles and practices in these areas.
BUS 200 - Principles of Marketing
This course introduces students to marketing terminology; defines the elements necessary in moving a product, service or idea from concept to market sales; and enables students to understand and replicate the marketing process at an entry level. (2 credits)
BUS 201 - Principles of Management
(2 credits) This course introduces the student to the basic principles of management. It includes the understanding of manager's actions in the work place, on the organization and employees. It includes the study of basic management tools and techniques.
CSC 120 - Business Analysis Using Spreadsheets
This course teaches students to use spreadsheets to organize, calculate, analyze, and report on business data. Topics include using built-in statistical, logical, lookup, and financial functions, writing custom formulas and conditional formulas, using built-in data analysis tools, presenting information with charts and graphs, creating PivotTables and PivotCharts, exporting and importing data to and from other applications, sharing data on the World Wide Web, and using macros to automate tasks. The course will culminate by developing key performance indicators (KPIs) and dashboards. (2 credits)
CSC 130 - Business Analysis Using Data Management
The course teaches students to use relational databases to organize, query, analyze, and report on business data. Topics include the relational database model, creating database tables and setting appropriate table options, querying tables to gain insight into data, aggregating and summarizing queries, and creating reports to professionally present and visualize data. Importing and exporting data, sharing data over the Internet, and automating tasks using macros will also be covered. (2 credits)
MAT 117QR - Applied Statistics for Management
(3 credits)(NWCore option under Quantitative Reasoning) The course is designed to study statistical methodology commonly used in business including descriptive statistics (the nature of data and how to summarize it), basic probability concepts, and inferential statistics (making claims or decisions from one or more sets of data using confidence intervals and multiple types of hypothesis testing). Note: Students may receive credit for only one course among MAT 116QR, MAT 117QR and MAT 208. Prerequisites: C- or better in MAT090, an ACT math score of 20 or above (SAT 510 or above), a passing score on the basic algebra placement exam, or permission of instructor.

Media/marketing option requirements (choose 14 credits)

ART 164 - Photography I
(2 credits) Taught as a medium of creative expression or as an art form and as a journalistic tool. Film processing and printing are taught as well as camera techniques, darkroom procedures and presentation of work for exhibitions. A fee is associated with this course.
ART 220 - Graphic Design I
BUS 325 - Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 328 - Sales
BUS 330 - Customer Relations
This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and would like to be responsible for the development of any major aspect of CRM will find this course beneficial. Prerequisite: Sophomore standing. (4 credits)
BUS 406 - Marketing Research
COM 185WI - Media Writing
Students learn genres of writing for print and broadcast journalism and video, as well as for public relations and advertising. They learn these genres in relation to each other and in relation to their organizational contexts and audiences. Included are reporting, organizing and writing, as well as basic legal and ethical guidelines for reporters and writers in journalism and PR. Prerequisite: COM 101x or permission of instructor. (4 credits) (Writing intensive)
COM 202 - Video Production
This course introduces students to some of the basic equipment, aesthetic techniques and procedures used in creating short videos. Students will practice these skills through a series of projects, assessing how the techniques could be applied to their unique areas of study. (2 credits)
COM 230 - Principles of Public Relations
Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)
COM 261 - Feature Writing
Study of interviewing practices, research methods, organization, and interest-gathering techniques necessary for writing longer articles, profiles, columns and consumer affairs writing.Prerequisite: COM185 or permission of instructor.(2 credits; alternate years, consult department)
COM 263 - Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 315 - Writing and Design for the Web
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.
COM 332 - Advertising Campaigns
(3 credits, alternate years, consult department) The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.

Total credits required: 51-53

Note:

Internships range from 2 to 12 credits. The maximum credits applied to the major is noted under the 417 course designation.

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