Sport Management–Business

Sport management prepares students for a wide variety of careers in sport-related positions. The program is interdisciplinary and has required course work from the disciplines of kinesiology, accounting, business, economics, mathematics and computer science. The courses will provide foundational and applied areas of study, in addition to practical experiences and internships.

The selection of courses for the business option is intended to create opportunities for sport management students to emphasize sport event management, sport operational management and sport entrepreneurship.

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Major requirements

KIN 182 - Introduction to Sport Management
(2 credits) This course introduces students to the sport and fitness industry, the wide range of career opportunities involving sport, and the social and economic impact of sports on our culture. The course content includes theoretical and applied foundations of sport management. Topics include history of the profession, the need for management and organizational skills, current trends, and future issues.
KIN 229 - Leadership in Sport Management
(3 credits) This course introduces students to the management and leadership opportunities and skills required in the sport and fitness industry. The applied skills of organizational planning, human resource management, problem solving, communication and motivation in a sport leadership context are the primary focus in this course.
KIN 241 - Directed Field Experience in Kinesiology I
(1 credit) Provides exposure to a variety of careers related to fitness, therapy, or sport management. Prerequisite: KIN180 or 182. Note: Requires 25-clock hours of work experience. Graded on a pass/no pass basis.
KIN 320WI - Legal and Ethical Issues in Sport
(3 credits; alternate years, consult department) (Writing intensive) This course presents legal and ethical issues in sport through a topical approach. The course will provide an overview of the American legal system and provide future sport managers with relevant examples of sport law. Prerequisite: KIN182.
KIN 341 - Directed Field Experience in Kinesiology II
(1 credit) Provides practical work experience in fitness, therapy, or sport management settings. Prerequisite: KIN241. Note: Requires 25-clock hours of work experience. Graded on a pass/no pass basis.
KIN 360CC - Sport in Societies
(4 credits) (NWCore option under Cross-Cultural Engagement) A cross-cultural comparison of the relationship between sport and society. The primary emphasis will be the comparison of sport in the United States with sport in selected cultures, while attempting to develop a Christian worldview of sport. Prerequisite: sophomore class standing.
KIN 415 - Topics in Sport Management
(2 credits; alternate years, consult department) A project-based course for the sport management major and career concentration that examines selected contemporary sport management topics.
KIN 417 - Internship
(4 credits may apply toward the major) Prerequisite: KIN241 and either KIN341 or KIN381.
Choose one course:
BUS 403SR - Strategic and Ethical Management
(4 credits) This capstone management major course is designed to assist students in analyzing and synthesizing the material covered in other courses throughout their studies along with integrating their faith with that of their business education. It focuses on an integrated approach to management decision-making using all of the functional areas of business with an emphasis on strategic thinking. Prerequisites: Completion of business core and senior class standing.
KIN 450SR - Moving Forward: Seminar in Kinesiology
(2 credits) A capstone course to the entirety of your Northwestern education and the Northwestern Kinesiology programs. In this course you will integrate the various components of your college experience by evaluating your success in meeting the Northwestern Core goals and synthesizing your curricular, co-curricular, and extra-curricular learning experiences. You will connect the whole of your undergraduate education to life after college by identifying your personal commitments and articulating your sense of vocation. This reflection and projection will be accomplished by reflecting on assigned readings, class discussion, formal and informal writing assignments, and oral presentations.

Cognate requirements:

ACC 215 - Principles of Financial Accounting
(4 credits) This course covers the basic introduction to financial management and financial accounting, including an understanding of the concepts, principles and practices in these areas.
BUS 200 - Principles of Marketing
(2 credits) This course introduces students to marketing terminology; defines the elements necessary in moving a product, service or idea from concept to market sales; and enables students to understand and replicate the marketing process at an entry level.
BUS 201 - Principles of Management
(2 credits) This course introduces the student to the basic principles of management. It includes the understanding of manager's actions in the work place, on the organization and employees. It includes the study of basic management tools and techniques.
CSC 120 - Business Analysis Using Spreadsheets
(2 credits) This course teaches students to use spreadsheets to organize, calculate, analyze, and report on business data. Topics include using built-in statistical, logical, lookup, and financial functions, writing custom formulas and conditional formulas, using built-in data analysis tools, presenting information with charts and graphs, creating PivotTables and PivotCharts, exporting and importing data to and from other applications, sharing data on the World Wide Web, and using macros to automate tasks. The course will culminate by developing key performance indicators (KPIs) and dashboards.
CSC 130 - Business Analysis Using Data Management
(2 credits) The course teaches students to use relational databases to organize, query, analyze, and report on business data. Topics include the relational database model, creating database tables and setting appropriate table options, querying tables to gain insight into data, aggregating and summarizing queries, and creating reports to professionally present and visualize data. Importing and exporting data, sharing data over the Internet, and automating tasks using macros will also be covered.
MAT 117QR - Applied Statistics for Management
(3 credits) (NWCore option under Quantitative Reasoning) The course is designed to study statistical methodology commonly used in business including descriptive statistics (the nature of data and how to summarize it), basic probability concepts, and inferential statistics (making claims or decisions from one or more sets of data using confidence intervals and multiple types of hypothesis testing). Prerequisite: ACT math score of 20 or above (SAT 510 or above), ALEKS placement exam score of 46 or above, concurrent enrollment in MAT100, or permission of instructor. Note: Students may receive credit for only one course among MAT 116QR, MAT 117QR and MAT 208QR.

Business option requirements (choose 14 credits)

ACC 216 - Principles of Managerial Accounting
(3 credits) This course covers the basic concepts, principles and practice in managerial accounting, including the use of accounting in management decision- making. Prerequisite: ACC215.
BUS 205 - Project Management
(2 credits) This course is an introduction to the field of project management. The main objective is to gain a basic overview of how project management is an art, a science, and a practice. Students will gain technical skills but even more importantly soft skills. Projects are about people, working with people, using skills like communication, working effectively in teams, interpersonal skills, time management, critical thinking, and organizational skills that are all highly valued by employers. The course will emphasize experiential learning and collaborative learning. Prerequisites: BUS200 or BUS201.
BUS 309 - Human Resource Management
(4 credits) Students study the development of human resources management, including history, policies, practices and applications. Specific attention is paid to the study of the processes involving the management of human resources and its legal environment. Prerequisites: BUS201 or permission of instructor.
BUS 325 - Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 360 - Organizational Leadership
(4 credits) This course offers students an extensive examination of leadership in organizations and provides a set of experiences that are designed to enhance self-awareness and capacity for effective leadership. As such, students will explore both how organizations function and leadership and followership choices within organizations. The coursework will allow individuals to begin to develop a vision of their leadership practice within a perspective of how organizations work in God's world. It will include an overview of issues related to organizational leadership, including the definition of organizations, theories of leadership, characteristics and behaviors of leaders as well as varying contexts under which leaders must perform. Prerequisites: Junior standing or permission of instructor.
BUS 400 - Entrepreneurship and New Venture Initiation
(4 credits) This course presents and develops a process to follow in order to successfully navigate entrepreneurship. Students will expand upon their development of a business idea into an entrepreneurial firm and then learn how to manage and grow the firm. It also includes interaction with successful Christian entrepreneurs from a broad spectrum of businesses. Students will learn the theories of entrepreneurship, meet entrepreneurs who will share their journey, and focus on crafting their own business plan. Prerequisite: BUS210 and junior class standing.
BUS 432 - Small Business Management
(4 credits) This course focuses on current theory and practice relating to starting and continuing management of small and family businesses. As such, it is designed for students contemplating management or ownership of a small business. The course will focus on leadership, decision-making, management, marketing, financial controls and other necessary processes to ensure the successful start-up and long-term health of the small business enterprise. It will include identifying the particularities of small business management, analyzing process and life cycle, focusing on growth, and taking an emphasis on total quality management. Prerequisites: junior standing.
COM 355 - Organizational Communication
(4 credits; alternate years) Examination of the role of communication within and between organizations. Attention to communication tasks within an organization such as news releases, memo writing, conducting meetings, and communicating to an organization's constituencies.

Total credits required: 51-53


Internships range from 2 to 12 credits. The maximum credits applied to the major is noted under the 417 course designation.