Admissions video earns another award
Wednesday, February 2, 2005
In January, the video received a Silver Award from the Council for the Advancement and Support of Education District Six awards competition.
Admissions Marketing Report honored six videos in Northwestern’s class. California’s Soka University of America received a Gold Award and Maine’s College of the Atlantic won the Silver Award. Merit recognition was given to Philadelphia Biblical University, Warren County Community College of New Jersey and Unity College of Maine.
Admissions Marketing Report is a monthly magazine covering the marketing strategies and admissions procedures of colleges, universities and schools. This year’s advertising awards competition was its 20th annual.
Tamara Fynaardt, associate director of public relations at Northwestern, served as project manager for the admissions video. It was produced by Steve Ford, producer/director at Rock Solid Inc. in Sioux City. Also contributing to the project were Anita Cirulis, Duane Beeson and Ron De Jong of Northwestern’s public relations and admissions offices.
The video, “Learn More,” features 10 current and recent students talking about Northwestern classes, professors, chapel, sports, roommates and campus life. Many computerized special effects are utilized in the fast-paced video, which was developed to complement Northwestern’s print admissions materials.