Marketing piece wins second award

A marketing publication developed for Northwestern College’s admissions office has received its second award in three weeks. This time, the search piece received an Award of Merit for schools with fewer than 2,000 students in the Admissions Marketing Report’s national competition.

In January, the piece received a Silver Award from the Council for the Advancement and Support of Education District Six awards competition.

 Admissions Marketing Report honored six search pieces in Northwestern’s class. Marian Court College of Massachusetts won the Gold Award, with Indiana’s Earlham College and Huntington University earning the Silver and Bronze, respectively. Receiving Awards of Merit, along with Northwestern, were Belmont Abbey College of North Carolina and New York’s Molloy College.

Admissions Marketing Report is a monthly magazine covering the marketing strategies and admissions procedures of colleges, universities and schools. This year’s advertising awards competition was its 22nd annual. In 2005, Northwestern’s admissions video received a Bronze Award in the national competition.

The search piece was developed by The Image Group of Holland, Mich., in conjunction with Duane Beeson, Anita Cirulis and Tamara Fynaardt of Northwestern’s public relations office. The publication includes a number of photographs taken by Tom Becker of Orange City and Jim Heemstra of Des Moines.