Communications programs

Study of the language of visual art including the elements and principles of design. Emphasis on learning creative problem solving and activities that focus upon the making and criticism of design projects in response to specific problems. The ethics and stewardship of design, and its influence on society and culture are considered.(4 credits; alternate years, consult department)

The fundamentals of photography as an art medium and a journalistic tool are used to develop an individual style or method of composing and printing photographs. This individual aesthetic approach will be seen in all the work presented at the end of the course. Prerequisite: ART164. (2 credits)

Acquaints the student with the basic equipment, techniques, and procedures of video production, both in studio and on location. Attention to principles of videotape editing.(3 credits)

Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)

Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design.Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.(3 credits; alternate years, consult department)

A study of professional writing. In a writing workshop setting, students will learn to adjust style, tone and content to accomplish a definite purpose with an identified audience. They will also learn strategies for creating texts that are clear, concise and accurate. The course is especially useful for those whose career goals require facility in written communication, such as those studying marketing, public relations, advertising, management or law. All students will choose a professional to be their mentor on a writing project related to the career they are interested in. Students will also build a small portfolio of professional writing that includes letters, a memo, a resume and a research report.Prerequisites: sophomore class standing and ENG184 or ACT English score of 30 or above (SAT 680 or higher).(2 credits)

Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)

No course description available.

An introduction to social and historical foundations of advertising. Includes a study of the role of advertising in American culture and economy.(3 credits; alternate years, consult department)

No course description available.