|COM 101x - Mass Media and Society
(4 credits) Examines the historical development, organization and structure of the
mass media in contemporary society, as well as related issues and problems. Suggests
Christian perspectives on use of and participation in the mass media.
|COM 185 - Media Writing
(4 credits) Students learn genres of writing for print and broadcast journalism and video, as well as for public relations and advertising. They learn these genres in relation to each other and in relation to their organizational contexts and audiences. Included are reporting, organizing and writing, as well as basic legal and ethical guidelines for reporters and writers in journalism and PR.
|COM 225 - Media Law and Ethics
(2 credits) This class explores the ethical and legal judgments of media professionals
both past and present in an attempt to reveal the process by which important
communications decisions are made. By exploring the successes and failures of
others, students will learn to hone their own decision-making skills. They will
also learn how the law affects their field and ultimately the decision-making
processes of members of the media. Finally, this course will show students
there is no such thing as a universal ethic and that their own principles will
not always agree with the principles of others. Students will come to
understand the differences between secular ethical considerations and their own
Christian values. Prerequisite: COM101.
|Choose two credits: 2
|COM 215 - Practicum in Public Relations
(1 credit) Practical experience in public relations related projects such as publicity, promotions, employee and customer relations, special events, advertising, Web design, corporate research, grant writing, and human resources development and training. Project sites and sponsors may be campus departments and organizations, community businesses, and non-profit organizations. Prerequisites: completion of, or enrollment in, any of the following courses: COM230, 261, 263, 315, 332, 355, and ENG288, or permission of instructor.
|COM 217 - Communication Practicum in Print Media
(1 credit) Practical experience working on the campus newspaper, the Beacon, or the college yearbook, the Cornerstone. Prerequisite: students must be accepted for membership on one of these publications before signing up for the practicum.
|Choose 10 credits: 10
|ART 164 - Photography I|
(2 credits) Taught as a medium of creative expression or as an art form and as a journalistic tool. Film processing and printing are taught as well as camera techniques, darkroom procedures and presentation of work for exhibitions.
|ART 220 - Graphic Design I|
(4 credits) Graphic Design I is an introduction to the computer applications used in
the communication, design and publishing fields. There will be an introduction to
graphic design problems and projects in order to learn how these applications
all work together.
|ART 230 - Design: Theory and Practice|
(4 credits; alternate years, consult department) Study of the language of visual art including the elements and principles of design. Emphasis on learning creative problem solving and activities that focus upon the making and criticism of design projects in response to specific problems. The ethics and stewardship of design, and its influence on society and culture are considered.
|ART 265 - Photography II|
(2 credits) The fundamentals of photography as an art medium and a journalistic tool are used to develop an individual style or method of composing and printing photographs. This individual aesthetic approach will be seen in all the work presented at the end of the course. Prerequisite: ART164.
|ART 320 - Graphic Design II|
(4 credits) Graphic Design II is a course for students to gain the understanding of
what good design is and how to clearly communicate with it. Students will produce
finished examples of graphic design with a specific use in mind such as
advertising, public information, business communication, etc. Prerequisite:
|COM 202 - Video Production|
(2 credits) This course introduces students to some of the basic equipment, aesthetic techniques and procedures used in creating short videos. Students will practice these skills through a series of projects, assessing how the techniques could be applied to their unique areas of study.
|COM 263 - Layout and Design|
(3 credits) Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.
|COM 315 - Writing and Design for the Web|
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: any of the following: COM263, ART220, ART230, or permission of instructor.
|COM 330 - Multiplatform Communications|
(4 credits) Communication platforms are converging, and modern communicators must be
capable of telling stories in a variety of ways. This course explores
multiplatform storytelling and enables students to translate content from
traditional print media forms to digital platforms. Students will learn to
create appropriate content for websites, blogs, social media platforms and
tablet devices. They will also learn to make decisions about which platforms
are most appropriate for the telling of various story types. Prerequisite:
ART220 or COM263.
|ENG 288 - Writing in the Professions|
(2 credits) A study of professional writing. In a writing workshop setting, students will learn to adjust style, tone and content to accomplish a definite purpose with an identified audience. They will also learn strategies for creating texts that are clear, concise and accurate. The course is especially useful for those whose career goals require facility in written communication, such as those studying marketing, public relations, advertising, management or law. All students will choose a professional to be their mentor on a writing project related to the career they are interested in. Students will also build a small portfolio of professional writing that includes letters, a memo, a resume and a research report. Prerequisite: sophomore class standing.
|Choose one course: 3-4
|COM 230 - Principles of Public Relations|
(3 credits; alternate years, consult department) Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.
|COM 332 - Social Foundations of Advertising|
(3 credits; alternate years, consult department) An introduction to social and historical foundations of advertising. Includes a study of the role of advertising in American culture and economy.
|THE 360 - Film Aesthetics and Criticism|
This course provides the guidelines, procedures and ethics established and
practiced by professional stage managers. Students practice these skills
through class projects and the development of a prompt book. (2 credits,
alternate years, consult department)
|Total credits required: 25-26