Business–Marketing

You are creative, innovative and inspired by the world around you. A skilled storyteller, you consistently find the right words to capture an individual's story and convey its significance. Or perhaps you best express yourself visually and dream of working for a graphic design firm. Wherever your career may take you, Northwestern's versatile marketing major will be a key selling point to future employers.

MAJOR REQUIREMENTS

Why NWC?

Our marketing program pairs the business administration major with courses in graphic design, advertising and communications to sharpen your writing, design and brainstorming skills. Many marketing majors pursue a double major in public relations, further developing their expertise in crafting branded written and visual stories.

Topics of study include integrated marketing communications, advertising campaigns and customer relationship management. Related minors in accounting, business administration, economics, entrepreneurship, leadership studies, nonprofit management and project management are also available.

CONTACT

Kirsten BuiterFaculty Assistant for the Business + Economics Department

CONNECT WITH US

IACBE ACCREDITED Our accredited business programs meet international standards for business practice.

100% GRAD PLACEMENT 100% of marketing majors find a job or enroll in graduate school within six months of graduation.

BUILD YOUR BUSINESS The entrepreneurship minor gives students fundamental tools for running their own business.

JOIN BUSINESS CLUB This student-led club hosts professionals and makes an annual trip to an urban setting.

Outcomes

Marketing is one of the United States’ faster growing industries, with employment rates expected to rise 10% in the next 10 years, according to the U.S. Bureau of Labor Statistics.

Join our standout alumni at:

Colored Organics

Minneapolis, MN

Elevation Church

Charlotte, NC

Farmer’s Business Network

Sioux Falls, SD

Unbridled

Denver, CO

#RaidersStandOut

STUDENTS

**Harris** Harris loves the research, strategies and statistics involved in marketing and has gained experience in his chosen career field both on campus and through a summer internship.

ALUMNI

**Lauren** Lauren says she applies skills from her marketing classes every day in her work as a social media strategist.

FACULTY

**Erica** Dr. Vonk is an innovative and visionary leader who is passionate about equipping students for their professional lives.

Experience

World-class education

Department mission

Compass Center for Career & Calling

Center for Innovation & Leadership

Business Club

Investment Club

Off-campus study

Bachelor's + beyond

Accredited by the International Accreditation Council for Business Education (IACBE), Northwestern College business programs teach the most cutting-edge business practices worldwide. The department also receives counsel from a board of local business professionals, helping us stay up to date on current market needs and trends.