Sport Management

The sport management major will prepare you for a wide variety of careers in sport-related positions. The program is interdisciplinary and has required coursework from the disciplines of kinesiology, accounting, business, economics, mathematics and computer science. The courses will provide foundational and applied areas of study, in addition to practical experiences and internships.You'll study under highly credentialed faculty who will mentor you, and have the opportunity to work with state-of-the-art equipment in our human performance lab.

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Requirements:

KIN 182 - Introduction to Sport Management
This course introduces students to the sport and fitness industry, the wide range of career opportunities involving sport, and the social and economic impact of sports on our culture. The course content includes theoretical and applied foundations of sport management. Topics include history of the profession, the need for management and organizational skills, current trends, and future issues.  (2 credits)
KIN 229 - Leadership in Sport Management
This course introduces students to the management and leadership opportunities and skills required in the sport and fitness industry. The applied skills of organizational planning, human resource management, problem solving, communication and motivation in a sport leadership context are the primary focus in this course. (3 credits; alternate years, consult department)
KIN 241 - Directed Field Experience in Kinesiology I
Provides exposure to a variety of careers related to fitness, therapy, or sport management. Prerequisite: KIN180 or 182. (1 credit)
KIN 320WI - Legal and Ethical Issues in Sport
(3 credits; alternate years, consult department) (Writing intensive) This course presents legal and ethical issues in sport through a topical approach. The course will provide an overview of the American legal system and provide future sport managers with relevant examples of sport law. Prerequisite: KIN 182.
KIN 341 - Directed Field Experience in Kinesiology II
Provides practical work experience in fitness, therapy, or sport management settings. Prerequisite: KIN241. (1 credit)
KIN 360CC - Sport in Societies
(4 credits)(NWCore option under Cross-Cultural Engagement) A cross-cultural comparison of the relationship between sport and society. The primary emphasis will be the comparison of sport in the United States with sport in selected cultures, while attempting to develop a Christian worldview of sport. Prerequisite: sophomore class standing.
KIN 415 - Topics in Sport Management
This course is intended as a capstone integrative experience for the sport management majors and minor students. Topics discussed will provide a comprehensive analysis of the sport management field. (2 credits; alternate years, consult department)
KIN 417 - Internship
(4 credits may apply toward the major)
Choose one course:
BUS 403SR - Strategic and Ethical Management
(4 credits) This capstone management major course is designed to assist students in analyzing and synthesizing the material covered in other courses throughout their studies along with integrating their faith with that of their business education. It focuses on an integrated approach to management decision-making using all of the functional areas of business with an emphasis on strategic thinking. Prerequisites: Completion of business core and senior class standing.
KIN 450SR - Moving Forward: Seminar in Kinesiology
A capstone course to the entirety of your Northwestern education and the Northwestern Kinesiology programs. In this course you will integrate the various components of your college experience by evaluating your success in meeting the Northwestern Core goals and synthesizing your curricular, co-curricular, and extra-curricular learning experiences. You will connect the whole of your undergraduate education to life after college by identifying your personal commitments and articulating your sense of vocation. This reflection and projection will be accomplished by reflecting on assigned readings, class discussion, formal and informal writing assignments, and oral presentations. Prerequisites: Senior standing, a student in a kinesiology department major, or permission of instructor. (2 credits)

Cognate requirements:

ACC 215 - Principles of Financial Accounting
(4 credits) This course covers the basic introduction to financial management and financial accounting, including an understanding of the concepts, principles and practices in these areas.
BUS 200 - Principles of Marketing
This course introduces students to marketing terminology; defines the elements necessary in moving a product, service or idea from concept to market sales; and enables students to understand and replicate the marketing process at an entry level. (2 credits)
BUS 201 - Principles of Management
(2 credits) This course introduces the student to the basic principles of management. It includes the understanding of manager's actions in the work place, on the organization and employees. It includes the study of basic management tools and techniques.
CSC 120 - Business Data Analysis using Spreadsheets
This course teaches students to use spreadsheets to organize, calculate, analyze, and report on business data. Topics include using built-in statistical, logical, lookup, and financial functions, writing custom formulas and conditional formulas, using built-in data analysis tools, presenting information with charts and graphs, creating PivotTables and PivotCharts, exporting and importing data to and from other applications, sharing data on the World Wide Web, and using macros to automate tasks. The course will culminate by developing key performance indicators (KPIs) and dashboards. (2 credits)
CSC 130 - Business Data Management using Databases
The course teaches students to use relational databases to organize, query, analyze, and report on business data. Topics include the relational database model, creating database tables and setting appropriate table options, querying tables to gain insight into data, aggregating and summarizing queries, and creating reports to professionally present and visualize data. Importing and exporting data, sharing data over the Internet, and automating tasks using macros will also be covered. (2 credits)
MAT 117QR - Applied Statistics for Management
(3 credits)(NWCore option under Quantitative Reasoning) The course is designed to study statistical methodology commonly used in business including descriptive statistics (the nature of data and how to summarize it), basic probability concepts, and inferential statistics (making claims or decisions from one or more sets of data using confidence intervals and multiple types of hypothesis testing). Note: Students may receive credit for only one course among MAT 116QR, MAT 117QR and MAT 208. Prerequisites: C- or better in MAT090, an ACT math score of 20 or above (SAT 510 or above), a passing score on the basic algebra placement exam, or permission of instructor.

Sport management options (Choose one or more options):

Choose a minimum of 14 credits from one of the following options, with at least 4 credits numbered 300 or higher.
Business option
The selection of courses for the Business option is intended to create opportunities for sport management students to emphasize sport event management, sport operational management, and sport entrepreneurship.
ACC 216 - Principles of Managerial Accounting
(3 credits) This course covers the basic concepts, principles and practice in managerial accounting, including the use of accounting in management decision- making. Prerequisite: ACC215.
BUS 205 - Project Management
(2 credits) This course is an introduction to the field of project management. The main objective is to gain a basic overview of how project management is an art, a science, and a practice. Students will gain technical skills but even more importantly soft skills. Projects are about people, working with people, using skills like communication, working effectively in teams, interpersonal skills, time management, critical thinking, and organizational skills that are all highly valued by employers. The course will emphasize experiential learning and collaborative learning. Prerequisites: BUS200 or BUS201.
BUS 309 - Human Resource Management
Students study the development of human resources management, including history, policies, practices and applications. Specific attention is paid to the study of the processes involving the management of human resources and its legal environment. Prerequisites: BUS201 and BUS305 or permission of instructor. (3 credits)
BUS 325 - Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 360 - Organizational Leadership
This course offers students an extensive examination of leadership in organizations and provides a set of experiences that are designed to enhance self-awareness and capacity for effective leadership. As such, students will explore both how organizations function and leadership and followership choices within organizations. The coursework will allow individuals to begin to develop a vision of their leadership practice within a perspective of how organizations work in God's world. It will include an overview of issues related to organizational leadership, including the definition of organizations, theories of leadership, characteristics and behaviors of leaders as well as varying contexts under which leaders must perform. Prerequisites: Junior standing or permission of instructor. (4 credits)
BUS 400 - Entrepreneurship
(2 credits) This is an upper-level course focusing on student interaction with successful Christian leaders from a broad spectrum of professional fields. Each week, one scheduled speaker will both meet informally with the class and participate in a classroom seminar. Students will maintain a journal of their observations; readings from a variety of entrepreneurial and leadership sources will be required. The student will also be required to participate in the Spring Leadership Conference at NWC and attend off-site experiential activities in the local area. Prerequisite: junior class standing.
BUS 405 - Strategic Managerial Marketing
No course description available.
BUS 432 - Small Business Management
This course focuses on current theory and practice relating to starting and continuing management of small and family businesses. As such, it is designed for students contemplating management or ownership of a small business. The course will focus on leadership, decision-making, management, marketing, financial controls and other necessary processes to ensure the successful start-up and long-term health of the small business enterprise. It will include identifying the particularities of small business management, analyzing process and life cycle, focusing on growth, and taking an emphasis on total quality management. Prerequisites: ACC 216, BUS 201 and junior standing. (4 credits)
COM 355 - Organizational Communication
Examination of the role of communication within and between organizations. Attention to communication tasks within an organization such as news releases, memo writing, conducting meetings, and communicating to an organization's constituencies.(4 credits; alternate years)
Leadership option
The selection of courses for the Leadership option is intended to create opportunities for sport management students to emphasize sports instruction, coaching and sports administration.
BUS 305 - Organizational Behavior and Theory
(4 credits, alternate years, consult department) This course will review the major historical and contemporary themes and phases of organizational theory and behavior. The class will examine and discuss the evolution and practice of the modern organization. The course will provide an understanding of the key concepts and principles of organization theory and behavior. This course will provide an opportunity for critical analysis of practical application of the concepts identified through the readings and lecture. Prerequisite: BUS201.
BUS 360 - Organizational Leadership
This course offers students an extensive examination of leadership in organizations and provides a set of experiences that are designed to enhance self-awareness and capacity for effective leadership. As such, students will explore both how organizations function and leadership and followership choices within organizations. The coursework will allow individuals to begin to develop a vision of their leadership practice within a perspective of how organizations work in God's world. It will include an overview of issues related to organizational leadership, including the definition of organizations, theories of leadership, characteristics and behaviors of leaders as well as varying contexts under which leaders must perform. Prerequisites: Junior standing or permission of instructor. (4 credits)
CEY 310 - Leadership Development
COM 355 - Organizational Communication
Examination of the role of communication within and between organizations. Attention to communication tasks within an organization such as news releases, memo writing, conducting meetings, and communicating to an organization's constituencies.(4 credits; alternate years)
KIN 202 - Organization and Administration of Physical Education
A study of philosophy, objectives, curricular development, and organization and administration of programs of instruction used in physical education.(2 credits, alternate years, consult department)
KIN 206 - Teaching of Sports
(3 credits, alternate years, consult department) Knowledge of and skill development in individual, dual and team sports with emphasis on unit plan formulation and teaching methods for various grade levels.Prerequisite or concurrent: KIN202.
KIN 236 - Nutrition for Life
The study of principles of nutrition and the application of these principles to a healthy lifestyle. (2 credits; alternate years, consult department)
KIN 237 - Substance Abuse
The study of the history, composition and use of drugs, alcohol and tobacco, including their reactions relative to therapeutic values, their known and potentially injurious effects on the human body, and methods for prevention, intervention and rehabilitation of those who would use, or have used, these substances. (2 credits; alternate years, consult department)
KIN 260 - Coaching Endorsement
(4 credits) This course meets the Iowa Department of Education requirements for three of the four coaching authorization areas: Child Development (15 instructional hours), Anatomy and Physiology for Coaches (15 instructional hours) and the Care and Prevention of Injuries (30 instructional hours). Emphasis will be placed on the practical application of educationally sound strategies for caring for the needs of youth involved in sport. American Heart Association Heartsaver First Aid and Adult CPR certification will be secured upon successful completion of this course. Note: Course includes one 45-minute lab per week. Prerequisite: sophomore standing or permission of instructor.
KIN 300 - Coaching Methods
A study of organization skills, interpersonal relations and psychological approaches to coaching athletes and teams in contemporary society.(2 credits)
KIN 302 - Coaching Topics
This course examines the fundamental techniques and strategies in coaching specific sports. The sport to be studied will vary each semester. Practice and contest skills and strategies for coaching will be emphasized for the appropriate sport. Prerequisite: sophomore class standing. (2 credits)
KIN 317 - Methods of Elementary Physical Education and Health
The methods of teaching elementary physical education and health including: program planning and implementation, emphasizing effective instructional procedures through the use of educational movement, fundamental and specialized motor skills. Prerequisite: junior class standing. (3 credits; alternate years, consult department)
KIN 338 - Adapted Physical Education
No course description available.
KIN 403 - Motor Learning
Understanding of theoretical constructs of learning and knowledge of motor learning principles relating to response mechanisms, feedback, motivation, stress anxiety factors, and the influence of psycho-social elements in the acquisition of complex movements. (3 credits)
Media/Marketing option
The selection of courses for the Media/Marketing option is intended to create opportunities for sport management students to emphasize areas of sports information, writing, visual media production, and sports marketing.
ART 164 - Photography I
(2 credits) Taught as a medium of creative expression or as an art form and as a journalistic tool. Film processing and printing are taught as well as camera techniques, darkroom procedures and presentation of work for exhibitions. A fee is associated with this course.
ART 220 - Graphic Design I
BUS 325 - Integrated Marketing Communications
(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs. Prerequisite: BUS200.
BUS 328 - Sales
(4 credits) This course is a study of the skills needed to develop and manage long-term relationships with customers and suppliers. Emphasis is placed on relationship selling, presentation, prospecting, handling objectives and closing techniques with consideration given to differences in the global marketplace. Prerequisite: Sophomore standing.
BUS 330 - Customer Relationship Management
This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and would like to be responsible for the development of any major aspect of CRM will find this course beneficial. Prerequisite: Sophomore standing. (4 credits)
BUS 401 - Consumer Behavior
This course explores the cultural, social, personal and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes. Prerequisite: BUS200. (4 credits)
BUS 405 - Strategic and Managerial Marketing
No course description available.
BUS 406 - Marketing Research
(4 credits) In this course, students learn to identify research needs, select research techniques, design research projects, develop research instruments and understand descriptive statistical methods. The goal is to equip them for reading, interpreting and conducting business research. Prerequisites: MAT116QR or MAT117QR, BUS200 and BUS205.
COM 185WI - Media Writing
(4 credits) (Writing intensive) Students learn genres of writing for print and broadcast journalism and video, as well as for public relations and advertising. They learn these genres in relation to each other and in relation to their organizational contexts and audiences. Included are reporting, organizing and writing, as well as basic legal and ethical guidelines for reporters and writers in journalism and PR.
COM 202 - Video Production
Acquaints the student with the basic equipment, techniques, and procedures of video production, both in studio and on location. Attention to principles of videotape editing.(3 credits)
COM 230 - Principles of Public Relations
Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)
COM 261 - Feature Writing
Study of interviewing practices, research methods, organization, and interest-gathering techniques necessary for writing longer articles, profiles, columns and consumer affairs writing.Prerequisite: COM185 or permission of instructor.(2 credits; alternate years, consult department)
COM 263 - Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 315 - Writing and Design for the Web
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.
COM 332 - Advertising Campaigns
(3 credits, alternate years, consult department) The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.

Total credits required: 51-53

Note:

Internships range from 2-12 credits. The maximum credits applied to the major is noted under the 417 course designation.

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