Public Relations Minor

Courses in the public relations program seek to develop Christian perspectives on the media, on the ways media serve and might serve their communities, and on the roles our graduates will play within media organizations. These courses are complemented by the leadership and production experience students gain as members of Crosswalk Media, a departmental production group serving the broader community, and the Beacon, the college newspaper. The public relations major requires an internship—and excellent internship opportunities are available in Los Angeles, Washington D.C., and Chicago.

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COM 101x - Mass Media and Society
Examines the historical development, organization and structure of the mass media in contemporary society, as well as related issues and problems. Suggests Christian perspectives on use of and participation in the mass media.(4 credits)
COM 185 - Media Writing
Students learn genres of writing for print and broadcast journalism and video, as well as for public relations and advertising. They learn these genres in relation to each other and in relation to their organizational contexts and audiences. Included are reporting, organizing and writing, as well as basic legal and ethical guidelines for reporters and writers in journalism and PR.Prerequisite or co-requisite: the college writing requirement.(4 credits)
COM 225 - Media Law and Ethics
COM 230 - Principles of Public Relations
Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)
COM 332 - Social Foundations of Advertising
(3 credits, alternate years, consult department) The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.
Choose two credits: 2
COM 215 - Practicum in Public Relations
Practical experience in public relations related projects such as publicity, promotions, employee and customer relations, special events, advertising, Web design, corporate research, grant writing, and human resources development and training. Project sites and sponsors may be campus departments and organizations, community businesses, and non-profit organizations. Prerequisites: completion of, or enrollment in, any of the following courses: COM230, 261, 263, 315, 332, 355, and ENG288, or permission of instructor. (1 credit)
COM 217 - Communication Practicum in Print Media
Practical experience working on the campus newspaper, the Beacon, or the college yearbook, the Cornerstone. Prerequisite: students must be accepted for membership on one of these publications before signing up for the practicum. (1 credit)
Choose 8 credits: 8
ART 220 - Graphic Design I
COM 261 - Feature Writing
Study of interviewing practices, research methods, organization, and interest-gathering techniques necessary for writing longer articles, profiles, columns and consumer affairs writing.Prerequisite: COM185 or permission of instructor.(2 credits; alternate years, consult department)
COM 263 - Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 310 - Advanced Topics in Communications *
This course is designed to be an upper- level course providing in-depth and additional knowledge and/or skill in specific discipline areas that are not well covered in the current curriculum. Topics will vary according to students' interests and needs, changes and developments in the communication discipline and practice, and faculty skills and interest. Potential topics may include additional instruction in advertising, public relations, magazine writing, advanced news writing and editing, advanced video editing, digital video directing, and international and intercultural communication.Prerequisites: to be determined by department.(2-4 credits; alternate years, consult department)
COM 315 - Writing and Design for the Web
Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design.Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.(3 credits; alternate years, consult department)
COM 330 - Multiplatform Communications
COM 340 - News Writing and Editing
COM 355 - Organizational Communication
Examination of the role of communication within and between organizations. Attention to communication tasks within an organization such as news releases, memo writing, conducting meetings, and communicating to an organization's constituencies.(4 credits; alternate years)
ENG 235 - Introduction to Rhetorical Studies
This course functions primarily as an introduction to rhetoric and rhetorical analysis. It is designed to introduce students to the major and the minor in writing and rhetoric. Topics include the rhetoric of ancient Greece, definitions of rhetoric, past and present, rhetorical analysis of texts, and analysis of the rhetor's purpose, situation, genre and audience.(2 credits)
ENG 288 - Writing in the Professions
A study of professional writing. In a writing workshop setting, students will learn to adjust style, tone and content to accomplish a definite purpose with an identified audience. They will also learn strategies for creating texts that are clear, concise and accurate. The course is especially useful for those whose career goals require facility in written communication, such as those studying marketing, public relations, advertising, management or law. All students will choose a professional to be their mentor on a writing project related to the career they are interested in. Students will also build a small portfolio of professional writing that includes letters, a memo, a resume and a research report.Prerequisites: sophomore class standing and ENG184 or ACT English score of 30 or above (SAT 680 or higher).(2 credits)
ENG 297 - The Rhetoric of Persuasion
A study of the methods of persuasion: logical and emotional appeals and trustworthiness, ways of structuring arguments, and persuasive style. Students will learn to create and critique arguments on a variety of subjects. Prerequisites: sophomore class standing and ENG184 or ACT English score of 30 or above (SAT 680 or higher), or permission of instructor. (4 credits)

Total credits required: 26


* COM 310 Must be a topic in Public Relations