Multimedia

Examines the historical development, organization and structure of the mass media in contemporary society, as well as related issues and problems. Suggests Christian perspectives on use of and participation in the mass media. (4 credits)

Students learn genres of writing for print and broadcast journalism andvideo, as well as for public relations and advertising. They learn thesegenres in relation to each other and in relation to their organizationalcontexts and audiences. Included are reporting, organizing and writing, aswell as basic legal and ethical guidelines for reporters and writers injournalism and PR. (4 credits) (Writing intensive)

This class explores the ethical and legal judgments of media professionalsboth past and present in an attempt to reveal the process by which importantcommunications decisions are made. By exploring the successes and failuresof others, students will learn to hone their own decision-making skills.They will also learn how the law affects their field and ultimately thedecision-making processes of members of the media. Finally, this course willshow students there is no such thing as a universal ethic and that their ownprinciples will not always agree with the principles of others. Studentswill come to understand the differences between secular ethicalconsiderations and their own Christian values. Prerequisite: COM101. (2 credits)

Practical experience in public relations related projects such as publicity, promotions, employee and customer relations, special events, advertising, Web design, corporate research, grant writing, and human resources development and training. Project sites and sponsors may be campus departments and organizations, community businesses, and non-profit organizations. Prerequisites: completion of, or enrollment in, any of the following courses: COM230, 261, 263, 315, 332, 355, and ENG288, or permission of instructor. (1 credit)Note: Graded on a pass/no pass basis. Course may be repeated.

Practical experience working on the campus newspaper, the Beacon, or the college yearbook, the Cornerstone. Prerequisite: students must be accepted for membership on one of these publications before signing up for the practicum. (1 credit)

Taught as a medium of creative expression or as an art form and as a journalistic tool. Film processing and printing are taught as well as camera techniques, darkroom procedures and presentation of work for exhibitions. (2 credits) A fee is associated with this course.

Graphic Design I is an introduction to the computer applications used in thecommunication, design and publishing fields. There will be an introductionto graphic design problems and projects in order to learn how theseapplications all work together. (4 credits)

Study of the language of visual art including the elements and principles of design. Emphasis on learning creative problem solving and activities that focus upon the making and criticism of design projects in response to specific problems. The ethics and stewardship of design, and its influence on society and culture are considered. (4 credits; alternate years, consult department)

The fundamentals of photography as an art medium and a journalistic tool are used to develop an individual style or method of composing and printing photographs. This individual aesthetic approach will be seen in all the work presented at the end of the course. A fee is asociated with this course. Prerequisite: ART164. (2 credits)

Graphic Design II is a course for students to gain the understanding of whatgood design is and how to clearly communicate with it. Students will producefinished examples of graphic design with a specific use in mind such asadvertising, public information, business communication, etc. Prerequisite: ART220. (4 credits)

This course introduces students to some of the basic equipment, aesthetic techniques and proceduresused in creating short videos. Students will practice these skills through aseries of projects, assessing how the techniques could be applied to theirunique areas of study. (2 credits)

Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience. (3 credits)

Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: Any of the following: COM263, ART220, ART230, or permission of instructor. (3 credits; non-yearly, consult department)

A study of professional writing. In a writing workshop setting, students will learn to adjust style, tone and content to accomplish a definite purpose with an identified audience. They will also learn strategies for creating texts that are clear, concise and accurate. The course is especially useful for those whose career goals require facility in written communication, such as those studying marketing, public relations, advertising, management or law. All students will choose a professional to be their mentor on a writing project related to the career they are interested in. Students will also build a small portfolio of professional writing that includes letters, a memo, a resume and a research report. Prerequisites: sophomore class standing. (2 credits)

Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics. (3 credits; alternate years, consult department)

The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign. (3 credits; alternateyears, consult department)

(4 credits, alternate years, consult department)(IGE option under AestheticExperience)This course is an examination of film as one of the dominant artforms and influencers of our culture. We will look at film's artistictechniques, genres and content, and we will do film critique.