Multimedia
Requirements
COM 101x - Mass Media and Society
Examines the historical development, organization and structure of the mass media in contemporary society, as well as related issues and problems. Suggests Christian perspectives on use of and participation in the mass media.(4 credits)
COM 185WI - Media Writing
Students learn genres of writing for print and broadcast journalism and
video, as well as for public relations and advertising. They learn these
genres in relation to each other and in relation to their organizational
contexts and audiences. Included are reporting, organizing and writing, as
well as basic legal and ethical guidelines for reporters and writers in
journalism and PR. Prerequisite: COM 101x or permission of instructor. (4
credits) (Writing intensive)
COM 225 - Media Law and Ethics
(2 credits) This class explores the ethical and legal judgments of media professionals
both past and present in an attempt to reveal the process by which important
communications decisions are made. By exploring the successes and failures
of others, students will learn to hone their own decision-making skills.
They will also learn how the law affects their field and ultimately the
decision-making processes of members of the media. Finally, this course will
show students there is no such thing as a universal ethic and that their own
principles will not always agree with the principles of others. Students
will come to understand the differences between secular ethical
considerations and their own Christian values. Prerequisite: COM101.
Choose two credits
COM 215 - Practicum in Public Relations
Practical experience in public relations related projects such as publicity, promotions, employee and customer relations, special events, advertising, Web design, corporate research, grant writing, and human resources development and training. Project sites and sponsors may be campus departments and organizations, community businesses, and non-profit organizations. Prerequisites: completion of, or enrollment in, any of the following courses: COM230, 261, 263, 315, 332, 355, and ENG288, or permission of instructor. (1 credit)
COM 217 - Communication Practicum in Print Media
Practical experience working on the campus newspaper, the Beacon, or the college yearbook, the Cornerstone. Prerequisite: students must be accepted for membership on one of these publications before signing up for the practicum. (1 credit)
Choose ten credits
ART 164 - Photography I
(2 credits) Taught as a medium of creative expression or as an art form and as a
journalistic
tool. Film processing and printing are taught as well as camera techniques, darkroom
procedures and presentation of work for exhibitions. A fee is associated with this
course.
ART 220 - Graphic Design I
ART 265 - Photography II
(2 credits)The fundamentals of photography as an art medium and a journalistic tool are
used
to develop an individual style or method of composing and printing photographs. This individual aesthetic approach will be seen in all the work presented at the end of the c
ourse. Prerequisite: ART164. A fee is associated with this course.
ART 320 - Graphic Design II
Graphic Design II is a course for students to gain the understanding of what
good design is and how to clearly communicate with it. Students will produce
finished examples of graphic design with a specific use in mind such as
advertising, public information, business communication, etc. Prerequisite: ART220.
(4 credits)
COM 202 - Video Production
This course introduces students to some of the basic equipment, aesthetic
techniques and procedures used in creating short videos. Students will
practice these skills through a series of projects, assessing how the
techniques could be applied to their unique areas of study. (2 credits)
COM 263 - Layout and Design
Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)
COM 315 - Writing and Design for the Web
(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.
Choose one course:
COM 230 - Principles of Public Relations
Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)
COM 332 - Advertising Campaigns
(3 credits, alternate years, consult department) The primary objectives
of this course are knowledge integration and skills application. By
conceiving, researching, creating, executing, and evaluating a
comprehensive advertising communication plan that incorporates research,
creative, media, and promotions, students will understand how various
components work together to provide a client with a cohesive campaign
that communicates their message. Students will give a formal oral
presentation to their client that includes a usable campaign and all the
creative materials needed to execute the campaign.
THE 160AE - Film Aesthetics and Criticism
(4 credits, alternate years, consult department)(IGE option under Aesthetic
Experience)
This course is an examination of film as one of the dominant art
forms and influencers of our culture. We will look at film's artistic
techniques, genres and content, and we will do film critique.