Multimedia

Examines the historical development, organization and structure of the mass media in contemporary society, as well as related issues and problems. Suggests Christian perspectives on use of and participation in the mass media.(4 credits)

(4 credits) (Writing intensive) Students learn genres of writing for print and broadcast journalism and video, as well as for public relations and advertising. They learn these genres in relation to each other and in relation to their organizational contexts and audiences. Included are reporting, organizing and writing, as well as basic legal and ethical guidelines for reporters and writers in journalism and PR.

(2 credits) This class explores the ethical and legal judgments of media professionals both past and present in an attempt to reveal the process by which important communications decisions are made. By exploring the successes and failures of others, students will learn to hone their own decision-making skills. They will also learn how the law affects their field and ultimately the decision-making processes of members of the media. Finally, this course will show students there is no such thing as a universal ethic and that their own principles will not always agree with the principles of others. Students will come to understand the differences between secular ethical considerations and their own Christian values. Prerequisite: COM101.

Practical experience in public relations related projects such as publicity, promotions, employee and customer relations, special events, advertising, Web design, corporate research, grant writing, and human resources development and training. Project sites and sponsors may be campus departments and organizations, community businesses, and non-profit organizations. Prerequisites: completion of, or enrollment in, any of the following courses: COM230, 261, 263, 315, 332, 355, and ENG288, or permission of instructor. (1 credit)

Practical experience working on the campus newspaper, the Beacon, or the college yearbook, the Cornerstone. Prerequisite: students must be accepted for membership on one of these publications before signing up for the practicum. (1 credit)

(2 credits) Taught as a medium of creative expression or as an art form and as a journalistic tool. Film processing and printing are taught as well as camera techniques, darkroom procedures and presentation of work for exhibitions. A fee is associated with this course.

Study of the language of visual art including the elements and principles of design. Emphasis on learning creative problem solving and activities that focus upon the making and criticism of design projects in response to specific problems. The ethics and stewardship of design, and its influence on society and culture are considered.(4 credits; alternate years, consult department)

(2 credits)The fundamentals of photography as an art medium and a journalistic tool are used to develop an individual style or method of composing and printing photographs. This individual aesthetic approach will be seen in all the work presented at the end of the c ourse. Prerequisite: ART164. A fee is associated with this course.

(4 credits) Graphic Design II is a course for students to gain the understanding of what good design is and how to clearly communicate with it. Students will produce finished examples of graphic design with a specific use in mind such as advertising, public information, business communication, etc. Prerequisite: ART220.

This course introduces students to some of the basic equipment, aesthetic techniques and procedures used in creating short videos. Students will practice these skills through a series of projects, assessing how the techniques could be applied to their unique areas of study. (2 credits)

Covers basic principles of design as they apply to a wide variety of publications. Emphasis on selecting type, art and graphics appropriate to subject matter, purpose and audience.(3 credits)

(3 credits; alternate years, consult department) Study of writing and design for a Web environment. Students will analyze Internet sites and design sites of their own, using a standard program for Web design. Prerequisites: ENG184 or equivalent and any of the following: COM263, ART220, ART230, or permission of instructor.

A study of professional writing. In a writing workshop setting, students will learn to adjust style, tone and content to accomplish a definite purpose with an identified audience. They will also learn strategies for creating texts that are clear, concise and accurate. The course is especially useful for those whose career goals require facility in written communication, such as those studying marketing, public relations, advertising, management or law. All students will choose a professional to be their mentor on a writing project related to the career they are interested in. Students will also build a small portfolio of professional writing that includes letters, a memo, a resume and a research report. Prerequisites: sophomore class standing or ACT English score of 30 or above (SAT 680 or higher). (2 credits)

Introduction to the field of public relations. Its focus is on public relations theory and practice with an emphasis on emerging trends. This course is offered as an overview covering public relations history, theories, strategies and tactics.(3 credits; alternate years, consult department)

(3 credits, alternate years, consult department) The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.

(4 credits, alternate years, consult department)(IGE option under Aesthetic Experience) This course is an examination of film as one of the dominant art forms and influencers of our culture. We will look at film's artistic techniques, genres and content, and we will do film critique.